Monthly Archives: November 2013

Holding Events to Boost Recognition

When it comes to building recognition with your business, what kind of tactics do you plan on running to get people to take a look at your company?

One tactic that seems to work is holding events similar to the niche that a company is in to give people something to do, but also for them to learn more about your business and what’s provided. It is just a way to get a gathering of interested individuals together to learn more about the industry you are in and how you can benefit them.

For example, a Mission Hills, California based tattoo shop — The Experience Ink — runs regular events when they invite local artists to not tattoo, but display their art pieces in an art gallery. These events bring in plenty of new people who have an interest in art and some of the pieces are done by the actual tattoo artists to display their skills as well. It’s just a tactic in order to get some to see the stellar work that is done and push them towards getting a work of art tattooed on their bodies.

For any company, holding events that feature ideas or any other display of items in a similar niche will bring in a lot of interest. Electronics, video gaming, advertising as well; these are all industries that can benefit from events that bring many people together. It incites talk and essentially puts brand recognition in the mind of the visitors.

There are always plenty of tactics to get new customers interested in your business, but often times it takes people seeing the work in action in order to garner interest. Such is the case with relevant events that will bring together like-minded individuals, interest in a similar product and of course, you, the supplier of the product that these individuals are enjoying.

As a business, take any opportunity to give potential customers a reason to enter your business.

Image by J Deamer on Flickr